ADVERTISING: BRIEFS

Tango cleans up

Tango cleans up



Tango has been asked to edit a scene from its TV ad in which a rubber

clad man takes out a box of tissues before watching a Tango ‘dirty’

video. The cinema version of the Howell Henry Chaldecott Lury &

Partners-designed ads will run unchanged, with the tissues.



Shades of blue



De Rigo, owner of Police sunglasses, has wrapped a double-decker bus in

a montage of faces wearing the sunglasses brand. The bus will travel as

normal through London’s West End and will be used as a hospitality

vehicle for music events.



Bargain buys



The Galleria Outlet Centre in Hatfield is starting a pounds 500,000

radio and press campaign to publicise the factory outlet shopping

centre. The radio ad, created by Interquest Associates, uses Birds of a

Feather star Lesley Joseph.



Tea refresher



The Tetley Tea characters are adopting a football theme for their latest

ad, which shows Sydney forlornly returning home after his team loses a

match, and Gaffer cheering him up with a cup of tea. The ad was created

by D’Arcy Masius Benton & Bowles.



Bates gains Regaine



Bates Europe has been awarded the account for the over-the-counter hair-

loss remedy brand Regaine by the Swedish-American firm Pharmacia &

Upjohn. The pitch was led by Bates September in Sweden and Bates Dorland

in the UK.



Back to her roots



Julie Hart has returned to Foote Cone Belding as an account director

after two years with Young & Rubicam. She will work on the Teletext,

Alex Lawrie and L’Oreal accounts. At Y&R her accounts included

Colgate-Palmolive and Harper Collins.



Whisky on the Web



McCann-Erickson and Universal McCann have linked up with William Grant &

Sons to use the Internet version of The Times and The Sunday Times to

build a site for the Glenfiddich brand. The Glenfiddich page carries

oddball snippets from other Web sites, such as gossip from a Swedish

ferret-keeper.



Film centenary ad



The cinema industry marked its 100th anniversary with a three-minute

advertisement on Channel 4 and ITV last week. The ad, whose stars

included John Major and Bob Hoskins, advertised the chance for cinema-

goers to see films for pounds 1. The initiative was overseen by Lansdown

Conquest.



Change of names



Burkitt Edwards Martin is to change its name to Court Burkitt and

Company in recognition of its new management line-up. Mike Court,

founding director of Still Price Court Twivy D’Souza joined Burkitt

Edwards Martin as creative director last November, replacing Chris

Martin who died last July.



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