'Advertising' ditched after Havas pays out £2.8m in name deal

Havas, the fifth-largest communications group in the world, has

paid £2.8 million for the right to retain its name.



The deal with its former stakeholder, Vivendi Universal, follows

research into possible alternative titles by the Paris-based

company.



It means that the group of companies will now be known simply as Havas

and not by its former, official name, Havas Advertising.



Alain de Pouzilhac, the Havas chief executive, said: "We tested some

other names in Europe, the US and the Far East but Havas was always our

first choice. Not only is Havas a strong brand but it underlines our

intention to develop as an international communications group beyond

just advertising."



Havas, which has 300 agencies in 75 countries, operates three major

global divisions - the Euro RSCG Worldwide and Arnold Worldwide Partners

networks and the Media Planning Group.



Earlier this year it lost out to Interpublic in the race to acquire the

True North group and abandoned a bid for Britain's Tempus media buying

group, which is now part of Sir Martin Sorrell's WPP.



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