Advertising is key to Nickelodeon’s website redesign

Nickelodeon has announced it will sell banner advertising and sponsorship on its website for the first time. The children’s cable and satellite channel has redesigned its website to attract advertisers.

Nickelodeon has announced it will sell banner advertising and

sponsorship on its website for the first time. The children’s cable and

satellite channel has redesigned its website to attract advertisers.



The new website will carry Nickelodeon’s teletext service, called

NickText, and a subtitling service. It offers entertainment and

competitions, to back up Nickelodeon’s new channels.



James Greville, the head of Cartoon Network said: ’Now that our site has

been developed around established banner and sponsorship models, we can

offer brand partners exciting interactive advertising opportunities.



’Nickelodeon is an entertainment brand for children and we’re dedicated

to providing the most relevant and up-to-date content that will get

children visiting us at nicktv.co.uk.’



The new channels - Nick JR, Nickelodeon Extended Hours and Nickelodeon

Replay - were launched on 1 September.



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