Nickelodeon has announced it will sell banner advertising and
sponsorship on its website for the first time. The children’s cable and
satellite channel has redesigned its website to attract advertisers.
The new website will carry Nickelodeon’s teletext service, called
NickText, and a subtitling service. It offers entertainment and
competitions, to back up Nickelodeon’s new channels.
James Greville, the head of Cartoon Network said: ’Now that our site has
been developed around established banner and sponsorship models, we can
offer brand partners exciting interactive advertising opportunities.
’Nickelodeon is an entertainment brand for children and we’re dedicated
to providing the most relevant and up-to-date content that will get
children visiting us at nicktv.co.uk.’
The new channels - Nick JR, Nickelodeon Extended Hours and Nickelodeon
Replay - were launched on 1 September.