Games publisher BMG Interactive is capitalising on the controversy
surrounding its new game, Grand Theft Auto, with the help of public
relations consultant Max Clifford.
The game attracted criticism from the national press and the House of
Lords, which claimed the game may encourage joy-riding and other
criminal activities.
GTA, which is to launch on November 28, positions the player at the
bottom ranks of a Mafia-style organisation. Progression through the
crime syndicate is made by stealing cars and committing acts of
violence.
The game’s launch is backed by a heavyweight press and radio advertising
campaign, a four-week online promotion and posters in public
toilets.
Meanwhile, the Home Office is to publish a report on violence in
computer games later this month. The report is a compilation of current
studies on the subject.
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