ADVERTISING & PROMOTION: Conference call

The line up for The Marketing Society’s annual conference, taking place at Grosvenor House on November 19, includes retail chief executives Sir Geoffrey Mulcahy of Kingfisher and Colin Smith from Safeway.

The line up for The Marketing Society’s annual conference, taking

place at Grosvenor House on November 19, includes retail chief

executives Sir Geoffrey Mulcahy of Kingfisher and Colin Smith from

Safeway.



Other key speakers are George Bull, chairman of Grand Metropolitan, and

John Dale, managing director of Pedigree Petfoods. Martin Sorrell, head

of WPP Group, will also be speaking. The conference theme, ’Marketing -

Art or Science’, will be introduced by Peter Doyle, professor of

marketing and strategic management at Warwick University.



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