ADVERTISING & PROMOTION: Heartfelt appeal

British Heart Foundation (BHF) is launching its first television advertising campaign on Friday October 10 to tackle the level of coronary heart disease in adults under the age of 50. The 30-second ad through TBWA Simons Palmer will run on Channel 4 and key satellite channels. The ad will stress that lifestyle is a factor in many heart disease cases. The TV ad will be supported by radio with a campaign running on Virgin Radio and Talk Radio.

British Heart Foundation (BHF) is launching its first television

advertising campaign on Friday October 10 to tackle the level of

coronary heart disease in adults under the age of 50. The 30-second ad

through TBWA Simons Palmer will run on Channel 4 and key satellite

channels. The ad will stress that lifestyle is a factor in many heart

disease cases. The TV ad will be supported by radio with a campaign

running on Virgin Radio and Talk Radio.