British Heart Foundation (BHF) is launching its first television
advertising campaign on Friday October 10 to tackle the level of
coronary heart disease in adults under the age of 50. The 30-second ad
through TBWA Simons Palmer will run on Channel 4 and key satellite
channels. The ad will stress that lifestyle is a factor in many heart
disease cases. The TV ad will be supported by radio with a campaign
running on Virgin Radio and Talk Radio.