Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"You have to live, eat and breathe the whole business. You work in media, not in medium." - Martin Bowley, chief executive, Amplified

"Get a mentor, take calculated risks, be a team player, respect everyone at every level, have a passion for what you do." - Ken Kaess, president and chief executive, DDB Worldwide

"Find something you love, do it with passion and belief and then enjoy every minute of it." - Carolyn McCall, chief executive, Guardian Newspapers

"Remember that you need your client more than your client needs you." - Matt Shepherd-Smith, chief operating officer, TBWA London.