Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Think about the long game, not just the quick wins." - Leslie Butterfield, managing partner, The Ingram Partnership

"UN peacekeeping is stressful, advertising is not stressful - we put things on the telly! So never take it too seriously, always enjoy it and remember we are in the business of 'making magic'." - Tony Harris, managing partner, Rainey Kelly Campbell Roalfe/Y&R

"Make your own luck." - Nicola Mendelsohn, deputy chairman, Grey London

"It's about ideas, mate. Just follow the good ideas." - Phil Teer, joint managing director/planning director, St Luke's Communications

- Collated from Campaign's A List. To buy copies, e-mail: