Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Media is exciting, accountable and rewarding provided it is not commoditised. Clients and suppliers should be business partners. Controlling your destiny requires bottle, integrity, hard work and a great team but it makes you want to get up in the morning! Never under-rate networking. Honesty and integrity are key." - John Ayling, managing director, John Ayling & Associates "Remember, it's only advertising." - Peter Cowie, business development director, JWT

"Work hard." - Chris O'Shea, creative partner, HOW

"Be positive and friendly and read the D&AD Annuals until your eyes bleed." - Peter Souter, executive creative director, Abbott Mead Vickers BBDO

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