Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Work hard. Be positive. Never give up." - Peter Buchanan, deputy chief executive, COI Communications

"Work hard, don't do an engineering degree, work with great people. Listen well, look like you care and have a point of view." - Chris Hirst, managing director, Grey London

"Keep wanting to learn new experiences, no matter how senior you get. Listening to customers is the way you develop marketing campaigns that work for customers." - Douglas McArthur, chief executive, Radio Advertising Bureau

"Enjoy the talented people around you." - Mark Reddy, executive head of art, McCann Erickson

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