Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Aim high, work hard, set yourself ambitious goals and measure results. Don't ever be afraid of change and remember to have some fun on the way." - Mainardo de Nardis, worldwide chief executive, Mediaedge:cia

"You would be much better off creating your own footsteps than following anyone else's." - Duncan Edwards, managing director, The National Magazine Company

"Don't take credit for other people's ideas. Never move for money. Follow your own path." - Laurence Green, managing partner, Fallon

"Consider going to China - it's where the next opportunities are." - Ed Meyer, chairman and chief executive, Grey Global Group.

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