Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Enjoy it - it's just a game." - Graham Bednash, managing partner, Michaelides & Bednash

"One sentence will take you a long way in this business: 'Great idea, boss.'" - Neil Dawson, executive planning director, TBWA\London

"Don't be afraid to ask questions. Always behave with integrity and treat others the way you wish to be treated yourself. You have to earn respect. Never give up." - John Overend, joint managing director, OPera Media

"Retain a sense of humour; retain a sense of proportion; value personal relationships and the human factor. Remember nothing is forever." - Anthony Simonds-Gooding, chairman, D&AD

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