Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Remember money has a voice, it doesn't have a soul. Follow your heart." - John Hegarty, worldwide creative director, Bartle Bogle Hegarty

"Don't try to pursue an elaborate career plan - just follow your heart. Work hard, but make sure you have a life outside advertising. Don't play politics. Don't get hung up on people's titles, departments or disciplines. Never look down on anybody. Concentrate on the important stuff." - Andy Nairn, planning director, Miles Calcraft Briginshaw Duffy

"Have faith in yourself, never give up and, when all seems lost, get your thinking hat on - there's always a creative way to resolve any issue." - Mike Tunnicliffe, executive vice-president, Initiative Worldwide

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