Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Be a good account executive." - Nick Hurrell, chairman, M&C Saatchi Europe

"Fleet Street, contrary to popular opinion, does not thrive on bad manners. Courtesy and good humour get you further than being a bastard." - Martin Newland, editor, The Daily Telegraph

"Be clear about where and how you can make a difference. Remember the euphoria of getting great ideas out. Everyone benefits from laughter." - Farah Ramzan Golant, chief executive, AMV BBDO

"The best thing someone said to me was: 'When I walk into my agency, I want it to feel like double art on a Friday.'" - Charlie Snow, planning director, DLKW & Partners

- Collated from Campaign's A List. To buy copies, e-mail: