Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Be passionate about what you do. Avoid incremental thinking - defining success as doing just a bit better than last year. Keep focused on the important and don't get diverted. And fight for what you believe to be right. In the end, ability and passion generally win the day." - Sylvia Auton, chief executive, IPC Media

"Put the business before yourself. Be useful. Avoid misplaced apostrophes." - Marilyn Baxter, chairman, Hall & Partners Europe

"Go on your own earlier." - Adrian Coleman, partner, VCCP

"Make sure you only work for people you trust and respect." - Steve King, chief executive worldwide, ZenithOptimedia

- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.

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