Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Never believe anyone who says they'll call you back." - Peter Bigg, administrator, BTAA

"Have determination and demonstrate application. Be willing to learn - continuously. Work in and with different cultures. Take some risks." - Simon Bolton, chief executive, UK and Ireland Group, JWT

"Try to understand the wider aims and objectives of the company, not just your specific part. Keep learning, question everything, change things for the better, not for the sake of change. Enjoy what you do. If you don't, move on." - Sally de la Bedoyere, managing director, Rajar

"Find brilliant people to work with." - David Kershaw, chief executive, M&C Saatchi

- Collated from Campaign's A List. To buy copies, e-mail: