Advice from the top: Industry figures offer their tips on how to follow in their footsteps

"Be prepared to work hard. Make sure you are totally committed to whatever project you are involved in. Don't be afraid to stand up and voice your views." - Dianne Thompson, chief executive, Camelot Group

"Be passionate about your work, where you work and the people with whom you work." - John Wren, president and chief executive, Omnicom

"Don't write for the client or yourself. Write for the audience. Seek out criticism and employ it. Don't wait for a flash of genius, hard work beats it every time. Roll with the problems, because they will never stop coming. Work with nice people who are better than you." - Alan Young, co-owner/executive creative director, St Luke's

- Collated from Campaign's A List. To buy copies, e-mail:


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