"Be passionate about your work, where you work and the people with whom you work." - John Wren, president and chief executive, Omnicom
"Don't write for the client or yourself. Write for the audience. Seek out criticism and employ it. Don't wait for a flash of genius, hard work beats it every time. Roll with the problems, because they will never stop coming. Work with nice people who are better than you." - Alan Young, co-owner/executive creative director, St Luke's
- Collated from Campaign's A List. To buy copies, e-mail: kate.nicholson@haynet.com.