"Work hard and be nice to people." Charles Vallance, founding
"Work hard, have fun, be friendly, avoid the politics, stretch your brain continuously so you never stop learning, become interested in everything around you." Jon Wilkins, partner, Naked Communications
"Don't worry about what other people think of you. Try not to let fear dictate the decisions you make. Create advertising real people will talk about in the pub." Al Young, executive creative director, FCB London
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