"Only work for people you like." David Hackworthy, chief strategic officer, DDB London
"The best plan is not to have a plan - take each day as it comes. Learn everything you can from the great and good around you but remember that experts are people who have stopped thinking. Make sure you work near a good sandwich shop." Russ Lidstone, head of planning, Lowe
"Be like no other." Tiger Savage, head of art/deputy creative director, M&C Saatchi
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