Advice from the top

Industry figures offer their tips on how to follow in their footsteps.

"Pick bosses well." - Alan Bishop, chief executive, COI Communications

"Learn from the great people you work for, trust your peers, hire and nurture hugely smart and decent talent who will form great teams." - William Eccleshare, chairman and chief executive, Young & Rubicam/Wunderman EMEA

"Find partners you adore and admire." - Johnny Hornby, partner, Clemmow Hornby Inge

"Be enthusiastic. Keep it simple; focus; don't be sidetracked. Know yourself; have confidence; have a life beyond work with outside interests and groups of friends. Cheap is seldom any good." - Bob Wootton, director of media and advertising, ISBA.