Advice from the top

Industry figures offer their tips on how to follow in their footsteps.

"Work hard, try to be nice, write stuff down so you don't forget."

Neil Christie, managing director, Wieden & Kennedy

"Be passionate about your work and enjoy what you do."

Steve Goodman, group press director, MediaCom

"Work hard, take risks, don't take no for an answer."

Robin Kent, former chairman and chief executive, Universal McCann

"You have to be in love with advertising to work in it. Also, remember, it's as much about determination as talent. If you can take the punches and still come back fighting, you'll do OK. Don't let it turn you into a tosser."

Ben Priest, creative director, Rainey Kelly Campbell Roalfe/Y&R

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