Adwatch: Moneysupermarket.com takes top spot

Moneysupermarket's dance-off ad between construction worker Colin and suited twerking Dave, created by Mother London, is the most recalled TV spot by the public, beating AMV BBDO's BT Infinity ad, according to research by TNS and Ebiquity.

Moneysupermarket.com "#epicdanceoff" by Mother

Adwatch recall top ten  

TV Ads Launching 14th March 2016 - 17th Aptil 2016

(Promoted advertising awareness)

#BRANDAGENCY/TV BUYER% OF PEOPLE WHO RECALL THE AD
1 Moneysupermarket.Com Mother/Mediacom 57
2 BT Infinity AMV BBDO/Maxus 45
3 Direct Line Saatchi & Saatchi/Mediacom 44
4 Muller Corner VCCP/MediaCom 43
4 Oak Furniture Land Equinox Tv/Mnc 43
6 Aldi McCann Manchester/UM Manchester 42
7 B&Q WCRS/MEC 40
8 EE Saatchi & Saatchi/MEC 39
8 Comparethemarket.Com VCCP/MEC 39
10 TK Maxx Wieden & Kennedy London/Mindshare 37

Adwatch likeability top ten
Tv ads launching 14th March 2016 – 17th April 2016

#BRANDAGENCY/TV BUYER% OF PEOPLE WHO RECALL THE AD
1 Cadbury Dairy Milk Fallon London/Carat 38
2 BT Infinity AMV BBDO/Maxus 37
3 Moneysupermarket.com Mother/MediaCom 36
4 Wall'S Magnum Lola Madrid/Mindshare 30
4 Kraft Dairylea BMB/Carat 28
6 Weetabix Bartle Bogle Hegarty/Vizeum 27
7 No 7 Mother/OMD Uk 26
8 Birds Eye Fish Fingers Havas Worldwide/Havas Media 26
8 Danepak Isobel/Arena 25
10 Blu The Corner/Msix 19