ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



    Last  Account             Agency/TV buyer                         %

    week

1=  (1)   BT                  Abbott Mead Vickers BBDO/IDK           81

1=  (3)   McDonald’s          Leo Burnett                            81

3   (2)   Walkers Crisps      BMP DDB/MediaVest                      77

4   (4)   Renault Clio        Publicis/Optimedia                     72

5   (5=)  Asda                Publicis/Carat                         70

6   (5=)  Coca-Cola           Publicis/Universal McCann              67

7   (10=) Persil Tablets      J Walter Thompson/Initiative Media     64

8   (-)   Ribena              Grey Advertising/MediaCom              60

9   (-)   Lucozade            Ogilvy & Mather/MediaCom               59

10  (-)   Vauxhall Vectra     Lowe Howard-Spink/Western

                              International Media                    58

11  (-)   MasterCard          Publicis/Optimedia                     57

12= (-)   Thomas Cook         TBWA GGT Simons Palmer/

                              Booth Lockett Makin                    52

12= (-)   Cellnet             Messner Vetere Berger McNamee

                              Schmetterer/EuroRSCG/IDK               52

12= (-)   Citroen             Euro RSCG Wnek Gosper/

                              Initiative Media                       52

15= (-)   Nokia               Grey Advertising/MediaCom              51

15= (-)   Somerfield          RPM3/The Negotiation Centre            51

17  (-)   Comfort             Ogilvy & Mather/Initiative Media       50

18  (-)   Robinsons           HHCL & Partners/Carat                  46

19  (-)   Fiat                DMB&B/MediaVest                        45

20  (-)   Vanish In-Wash      Clark & Taylor/BMP Optimum             44