ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %

week

1 (-) B&Q Bates UK/Zenith Media 72

2 (2) Asda Publicis/Carat 64

3 (1) Kellogg's Crunchy J Walter Thompson/MindShare 60

Nut Corn Flakes

4 (-) T-Mobile Saatchi & Saatchi/Starcom Motive 59

5= (-) Levi's Worn Jeans Bartle Bogle Hegarty/Starcom Motive 57

5= (-) Royal Mail Bates UK/Carat 57

7 (-) BT Broadband St Luke's/The Allmond Partnership 54

8 (-) British Gas BMP DDB/Carat 53

9= (-) Boots J Walter Thompson/MindShare 51

9= (-) Nectar WCRS/Starcom Motive 51

11 (-) British Airways M&C Saatchi/Optimedia 48

12 (-) Ford Fusion Ogilvy & Mather/MindShare 30

13 (-) Virgin Megastore Farm/Manning Gottlieb OMD 29

14= (-) Citroen C3 Euro RSCG Holland/OMD UK 28

14= (12) OK! Magazine In-house/Mediacom North 28

16 (-) Daily Mail FCB Productions/Mediavest 26

17= (-) Carex Handwash BDH/TBWA/Mediaedge:CIA Manchester 23

17= (-) Bell's Whisky Miles Calcraft Briginshaw 23

Duffy/Carat

19 (-) Sunday Express In-house/OMD UK 22

20 (-) Hugo Boss Dark Blue Grey Worldwide London/Starcom Motive 17

Adwatch research was conducted from October 18 to October 20 by NOP

Research Group (020 7890 9948) as part of a weekly telephone omnibus

survey among more than 500 adults. Copies of the Adwatch data and

analysis are available from Victoria Blake at NOP. Advertisements were

selected by Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020

7803 2000).

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