Last Account Agency/TV buyer %
week
1 (3) Woolworths Bates UK/Zenith Media 75
2= (4) Sainsbury's Abbott Mead Vickers BBDO/PHD 73
2= (6) Iceland HHCL and Partners/MediaCom 73
2= - B&Q Bates UK/Zenith Media 73
5 - Ferrero Rocher Publicis/Initiative Media 72
6= - Homebase Abbott Mead Vickers BBDO/PHD 69
6= - Asda Publicis/Carat 69
8 (9) Vodafone Live Wieden & Kennedy; J Walter 64
Thompson/OMD UK
9 (8) Comet Saatchi & Saatchi/Zenith Media 54
10= - Olay range Saatchi & Saatchi/Starcom Motive 46
10= - Vauxhall Astra Delaney Lund Knox Warren/ 46
Initiative Media
12 - Ford Mondeo Ogilvy & Mather/MindShare 38
13 - Clairol Herbal Kaplan & Thales/Starcom Motive 34
Essences
14 - Batchelor's Mother/Zenith Media 30
Cup-a-Soup
15 - Reef Leith London/BBJ Media 27
16 - Axa Sun Life Direct WWAV Rapp Collins/OMD Connect 18
17 - Daily Mail FCB Productions 17
18 - Closer magazine BMP DDB/OMD UK 13
Adwatch research was conducted from December 13 to December 15 by NOP
Research Group (020 7890 9948) as part of a weekly telephone omnibus
survey among more than 500 adults. Copies of the Adwatch data and
analysis are available from Victoria Blake at NOP. Advertisements were
selected by Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020
7803 2000).
