ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %

week

1 (3) Woolworths Bates UK/Zenith Media 75

2= (4) Sainsbury's Abbott Mead Vickers BBDO/PHD 73

2= (6) Iceland HHCL and Partners/MediaCom 73

2= - B&Q Bates UK/Zenith Media 73

5 - Ferrero Rocher Publicis/Initiative Media 72

6= - Homebase Abbott Mead Vickers BBDO/PHD 69

6= - Asda Publicis/Carat 69

8 (9) Vodafone Live Wieden & Kennedy; J Walter 64

Thompson/OMD UK

9 (8) Comet Saatchi & Saatchi/Zenith Media 54

10= - Olay range Saatchi & Saatchi/Starcom Motive 46

10= - Vauxhall Astra Delaney Lund Knox Warren/ 46

Initiative Media

12 - Ford Mondeo Ogilvy & Mather/MindShare 38

13 - Clairol Herbal Kaplan & Thales/Starcom Motive 34

Essences

14 - Batchelor's Mother/Zenith Media 30

Cup-a-Soup

15 - Reef Leith London/BBJ Media 27

16 - Axa Sun Life Direct WWAV Rapp Collins/OMD Connect 18

17 - Daily Mail FCB Productions 17

18 - Closer magazine BMP DDB/OMD UK 13

Adwatch research was conducted from December 13 to December 15 by NOP

Research Group (020 7890 9948) as part of a weekly telephone omnibus

survey among more than 500 adults. Copies of the Adwatch data and

analysis are available from Victoria Blake at NOP. Advertisements were

selected by Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020

7803 2000).

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