Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

recently?

Last Brand Agency/TV buyer %

week

1 (-) Orange Mother/Initiative 64

2 (-) Knorr Beef Tonight DDB London/Initiative 56

3= (-) IKEA Karmarama/MediaCom 52

3= (-) Dove Ogilvy & Mather/Initiative 52

3= (-) Mr Kipling WCRS/Universal McCann 52

6 (-) PG Tips DDB London/Initiative 50

7 (-) B&Q JWT/ZenithOptimedia 49

8= (-) Beef & Lamb/Quality Leo Burnett/OMD UK 43

Standard Mark

8= (-) Nestle Little Notions Lowe/MindShare 43

8= (-) Wella Shockwaves Select Comms Hamburg & 43

Leo Burnett/Starcom Motive

11 (-) AA Rapier/Manning Gottlieb OMD 42

12= (-) Pampers Kandoo Saatchi & Saatchi/Starcom Motive 41

12= (-) Tiscali MWO/OMD UK 41

14= (-) Olay Total Effects Saatchi & Saatchi/Starcom Motive 39

14= (-) NHS Anti-smoking Abbott Mead Vickers BBDO/ 39

Starcom Mediavest

14= (-) Wanadoo M&C Saatchi/Initiative 39

17 (-) Nokia 6630 SEK & Grey Finland/MediaCom 38

18 (-) Dettol Neutra-Air JWT/OMD UK 37

19= (-) NatWest M&C Saatchi/MediaCom 36

19= (-) Tampax Compac Leo Burnett/Starcom Motive 36

Adwatch research was conducted from 22-24 March by TNS as part of its

twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details

of the survey, contact sue.homeyard@tns-global.com (020 7868 6602).

Advertisements were selected by Xtreme Information (020 7575 1800) and

Mediaedge:cia UK (020 7803 2000).