Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1= (5) Asda George Publicis/Carat 62 1= (-) Flora Pro-Activ Bartle Bogle Hegarty/MindShare 62 3= (-) Orange Mother/Initiative 57 3= (-) Citroen Euro RSCG London/OMD UK 57 5 (-) Bounty Publicis/Starcom 56 6= (1) Argos Euro RSCG London/MindShare 55 6= (-) Mazda 5 JWT Dusseldorf/MindShare 55 8= (7) McDonald's Leo Burnett/OMD UK 47 8= (-) Gillette M3 BBDO New York/MindShare 47 10 (-) Kellogg's Leo Burnett/MindShare 45 Tiger Power 11 (-) Persil/Comfort Lowe Paris/MindShare 44 12= (-) Currys M&C Saatchi/Walker Media 40 12= (-) Sunny D Saatchi & Saatchi/Starcom 40 12= (15) HSBC JWT/MindShare 40 15= (-) Colgate 360 Young & Rubicam Paris/Mediaedge:cia 39 Toothbrush 15= (-) Orangina BDH\TBWA/Starcom 39 17= (-) L'Oreal Volume McCann-Erickson/Universal McCann 37 Shocking Mascara 17= (-) Pantene Pro-V Grey London/Starcom 37 19= (-) BT Broadband Abbott Mead Vickers BBDO/ 36 The Allmond Partnership 19= (-) Johnson & Johnson Lowe/Initiative 36 Baby Softwash Adwatch research was conducted from 23-25 August by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).