Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing
recently?

Last Brand Agency/TV buyer %
week
1 (-) Garnier Nutrisse Publicis/Universal McCann 69
2 (-) Asda Publicis/Carat 64
3 (-) L'Oreal Age McCann-Erickson/ZenithOptimedia 63
Re-Perfect
4= (-) PC World M&C Saatchi/Walker Media 58
4= (-) Dolmio Proximity London/ZenithOptimedia 58
6 (-) BT Abbott Mead Vickers BBDO/ 56
Starcom Mediavest
7 (-) National Lottery Abbott Mead Vickers BBDO/OMD UK 53
8= (-) Nivea Body TBWA\London/Carat 50
8= (-) Lynx Bartle Bogle Hegarty/MindShare 50
10= (-) Holland & Barrett Guerilla Communications/MediaVest 49
Manchester
10= (3) Weetabix WCRS/Walker Media 49
12 (-) Maltesers Abbott Mead Vickers BBDO/ZenithOptimedia 47
13 (-) Kellogg's Rice JWT London/MindShare 45
Krispies
14 (-) Morrisons BDH TBWA/Mediaedge:cia Manchester 43
15 (-) Argos Clemmow Hornby Inge/MindShare 41
16 (16) Boots Mother/MediaCom 35
17 (-) Air Wick Euro RSCG London, Fuel/OMD UK 34
18 (-) JML Easy-Stitch In-house/All Response Media 27
19 (-) Mail on Sunday Bartle Bogle Hegarty/Starcom Mediavest 24
20= (-) Hello magazine Molinare/Frontline Media 23
20= (-) HMV Beechwood/OMD UK 23

Adwatch research was conducted from 13-17 July by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact sue.homeyard@tns-global.com (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).

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