Aegis axes Feather Brooksbank brand

Aegis Media is to scrap the Feather Brooksbank brand in November by renaming the Scottish agency Carat Edinburgh. It will also fold the Feather Brooksbank Manchester office into Carat Manchester.

Robert Horler: Aegis Media's chief executive
Robert Horler: Aegis Media's chief executive

The change will mean the disappearance of a brand that has existed for 20 years. Giles Brooksbank and Stuart Feather, who launched the agency in 1991, sold it to Aegis for £7.5 million in 1999.

Brooksbank and Feather, who are the chairman and managing director of Feather Brooksbank respectively, will continue in their roles.

Aegis also plans to open a Manchester office for its search agency iProspect to complement Carat Manchester's strong digital offering.

In July, Aegis Media acquired a majority stake in MediaVest Manchester, which has since rebranded as Carat Manchester. A spokeswoman for Aegis Media said there would be no redundancies or changes in management as a result of the rebrand.

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