Aegis continues digital growth with Australia acquisition

LONDON - Aegis has continued the international expansion of its new digital network with the acquisition of the Marketing Resources Management Group, owner of Australian digital marketing agency One Digital.

One Digital is one of Australia's largest digital marketing agencies, employing 45 industry specialists on a client list that includes Microsoft, Nestle, Google, Woolworths, Hyundai, Procter & Gamble and HSBC. For the year ended 30 June 2003, MRM Group had revenues in the region of £2.1m.

Aegis bought One Digital for an initial purchase price of £1.6m. There is also a deferred cash consideration payable over four years up to £6.3m, subject to performance criteria.

Doug Flynn, chief executive of Aegis, said: "By 2007, 50% of the media we consume will be digital, and the growth of digital channels provides greater targeting ability for marketers. The acquisition of One Digital now helps Isobar to expand its presence in the fast-growing Australian market."

Isobar launched earlier this month in 19 markets with billings of around $500m, with 45% of that coming from the online media operations of Carat Interactive, which has more than 20 offices around the world. It will be headed by Nigel Morris, who takes the role of president of Isobar. Since then it has expanded with the acquistion of Taiwanese digital marketing company World Wide Integrated Net Solutions.

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