AEG's 'Magic mirror' brings AR to King's Cross Station

Kitchen appliance brand AEG, part of Electrolux Group, has teamed up with AR advertising specialists 3rock to temporarily install an interactive screen in the station.

The augmented reality screen, or 'Magic Mirror', will be turning the heads of over 150,000 passers by everyday in Kings Cross, encouraging them to engage with and share the content being shown. 

AEG's Smriti Edwards, senior consumer marketing manager, explained how the activity is designed to help consumers "understand the power and benefits of AEG technology in a format that’s fun, engaging and fully interactive – giving them an experience they will never forget."

3rock's director, Ian Brookes, discussed how the technology "allows people to be inside the content", adding that "it's keeping out of home advertising alive". 

Brookes stated how the 'Magic Mirror' can help give advertisers a disruptive, digital footprint, hoping that "within 12-18 months you'll be seeing this as a permanent fixture in locations all over the world". 

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