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November's winners: Will Bate and Curtis Brittles creatives, M&C Saatchi
Judges: Laurent Simon and Aidan McClure creative directors, Adam & Eve/DDB
Winning ad: Transport for London ‘road safety: distraction’
Laurent Simon and Aidan McClure creative directors, Adam & Eve/DDB
We love this ad because…
"Love" is a complicated word but what this ad does well is to take a truth about the way people use their phones while driving and deliver a simple yet convincing argument. If you were driving along while contemplating having a sneaky peak at that sext you received off that random on Tinder, you might think twice. Its strength will be catching people in the act. Good, but not quite as good as "two things at once" written a few years back off the same brief. Now that was love.
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Winning ad: Transport for London ‘road safety: distraction’ VO1: It was only one text. VO2: Transport for London. Every journey matters. Credits Title Road safety: distraction Could you do better? Enter your work at aerials.co.uk The Aerials are awarded monthly by Radiocentre to the creative team behind the best radio ads entered at aerials.co.uk and chosen by an invited creative-director judge. Winners are entered into the D&AD Awards for free. |
