feature brought to you by Radiocentre
October’s winners: Richard James and Naomi Bishop creatives, Specsavers Creative
Judge: Jeremy Carr, creative partner, TBWA\London
Winning ad: Specsavers ‘some things are better with contact lenses – bat’
Jeremy Carr, creative partner, TBWA\London
I love this ad because…
This spot stands out for several reasons. It’s very simple. It stars a talking bat. It makes me smile. I like the way the writers have constructed this ad, like a Mitchell and Webb sketch. They have created something inherently amusing – a Brummie bat moaning about life upside down. It gets funnier when his glasses keep falling off and he can’t read his bedtime book. With its pared-back sound and great bat casting (we don’t often hear Birmingham accents on radio), I can imagine this grabbing attention in the clutter of an ad break.
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Winning ad: Specsavers ‘some things are better with contact lenses – bat’ SFX: A bat is talking. We hear wings flapping and high-pitched squeaking. VO: Time to try contact lenses. At Specsavers, we’ll give you a free trial with daily disposables or monthlies. See in-store for details. Credits Could you do better? Enter your work at aerials.co.uk The Aerials are awarded monthly by Radiocentre to the creative team behind the best radio ads entered at aerials.co.uk and chosen by an invited creative-director judge. Winners are entered into the D&AD Awards for free. |
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