Aero 'melt' by JWT

The tongue-in-cheek premise of the ad is that while a semi-naked Jason Lewis explains the science of aerated chocolate and the melting quality of new Aero Bubbles, a good proportion of the target market will be too distracted by him to actually take in all of the product message. Pushing this idea to its maximum potential, creatives working on the account felt that acknowledging this distraction, and repeating the 30-second ad twice in a row would make for a highly original, and memorable, piece of advertising that viewers can see during US medical drama 'E.R.'