Aesop picks up Chambord below the line

Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work.

Chambord: appoints Aesop to handle below-the-line activity
Chambord: appoints Aesop to handle below-the-line activity

The competitive pitch process was handled by Creativebrief. There was no incumbent on the business.

Aesop will launch a summer promotion next month for Chambord which will build on the "because no reason" campaign by Wieden & Kennedy.

Consumers will be encouraged to order a Chambord Royale in a new Flamingo-inspired glass in bars across the country. The brand will also give away a trip to Paris through social media.

Crispin Stephens, the head of commercial planning and activation at Bacardi Brown-Forman Brands, said: "Aesop impressed with a strong strategic response to the brand positioning coupled with great ideas and creative execution.

"Sometimes an agency comes along that just gets it – gets the brand, understands the consumer and the ‘because no reason’ creative platform."