AFK Arena "Cheat on your RPG" by Wieden & Kennedy London

Elijah Wood panders to a needy orc to promote mobile RPG game AFK Arena.

The first ad shows Lord of the Rings actor Wood as he is caught "cheating" on a seven-foot orc by playing with a new RPG game, prompting the creature to bash through the front door in grief. The second spot finds Wood as he's caught uttering the name "Belinda" in front of his fictitious friend.

It was created by Hannah Fortune and Chelsea Thorley, and directed by Nick Ball through Blink.

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