Africa United "we've got your back" by M&C Saatchi/TouchCast

Africa United, an organisation funded by the Centers for Disease Control and Prevention Foundation, has released a TV campaign to raise support for health workers fighting ebola. M&C Saatchi and the video agency TouchCast created the work, which will run on TV, radio and posters in West Africa, as well as being seeded online. The centrepiece of the activity is two films that feature the actor Idris Elba and a line-up of footballers including the former Arsenal midfielder Patrick Vieira.