Aga in talks to hire advertising agency

Aga, the premium cooker manufacturer, is looking to appoint a creative agency.

It has approached a number of shops to handle its £1 million above-the-line brief.

The winning agency will be tasked with building and extending the Aga brand beyond its core sales areas of the commercial and bakery markets and high-income households.

The company is looking to inform a broader cross-section of the nation about its cookers, as well as its other products, such as its new range of fridge/freezers.

The work will involve highly targeted consumer executions, mainly print work in selected magazines, as well as a small amount of business-to-business work.

The brand's current advertising, by Morris Nicholson Cartwright, uses the endline "iron-age woman".

The winning agency will also be tasked with creating direct marketing campaigns for the company.

Aga's media planning and buying is run by PHD North.