Age UK 'thank you' by Karmarama

Karmarama has created a new national TV campaign from Age UK to celebrate later life.

The campaign aims to demonstrate the positive side of later life with a cast of 120 performers over the age of 65.

The TV ad features a Tai Chi group, tap dancers, ballroom dancers, a 91 year-old bodybuilder, a unicyclist and an 81 year-old leading lady singing ‘Chicken Payback’ by The Bees.

The ad was created by Dave Buonaguidi and directed by Becky Martin through 2AM. Post-production was through Rushes.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.