Agencies on alert as BA plots DM pitch

LONDON - British Airways is gearing up for a review of its UK direct marketing account.

BA... DM account
BA... DM account

The airline will begin contacting agencies to pitch for the business in January. It is understood that the in-house marketing team will handle the process.

The victorious agency will be responsible for BA's UK customer communications, as well as its business-to-business campaigns, and its strategic, data and digital output.

The review could bring to an end a 20-year relationship with Tullo Marshall Warren, which has been on the BA roster since 1987.

In 2002, BA consolidated the account into the agency, dropping Claydon Heeley and Carlson from the roster.

The review will not affect BA's relationship with OgilvyOne, which was hired to handle direct marketing work for its Asia-Pacific route.

A spokeswoman for BA said: "We constantly review all our marketing agencies to ensure we have the right level of support in place."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content