Associated New Media is holding three-way creative and media
pitches for the multi-million pound task of launching its new
BMP DDB, Team Saatchi and one other agency will fight for the creative
task, while Optimedia, BMP OMD and Equinox - Zenith Media’s
second-string agency - are pitching for the media business.
The multi-channel website, named charlottestreet.com after the company’s
headquarters in London, launches later this month.
It will target the increasing number of women who are looking to the
internet for information and entertainment, and will provide daily
updates on subjects including careers, beauty, homes and gardens,
personal finance and relationships.
The site launches in the face of fierce competition from IPC - the
publisher of the women’s monthly titles, Marie Claire and Women’s
Journal - which recently announced plans to invest pounds 26 million in
Associated has already announced that it is investing pounds 15 million
in a 50 per cent stake in Zoom.co.uk, an internet service provider and
portal from the Arcadia group - owner of Top Shop and Dorothy Perkins -
which also targets women.
Associated has discovered that 40 per cent of all women that use the
internet in the UK are also readers of its titles.
These include the middle-market tabloids, the Daily Mail, The Mail on
Sunday, the Evening Standard and You magazine. The company now plans to
exploit these readers via the internet.
Martin Dunn, the editor-in-chief at Associated New Media, declined to