Agencies line up for £25m JD Williams

JD Williams Group, the catalogue company, is reviewing its £25m advertising account.

JD Williams: calls ad review
JD Williams: calls ad review

The pitch process, which is being handled directly by the JD Williams marketing team, includes a tender that asks agencies for a number of case-studies as well as their above-the-line and direct marketing credentials.

JD Williams is approaching ad agencies just four months after it retained the Principles Agency to its integrated business with a focus on customer recruitment and retention.

The agency’s work since then is thought to have included direct mail and press campaigns to promote JD Williams’ fashion brands, as well as a new brand campaign to help attract a more varied consumer base.

A spokeswoman for JD Williams declined to comment on the advertising pitch.

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