Agencies line up for £5m Army DM task

The Ministry of Defence is on the hunt for an agency to handle the £5 million direct marketing account for the Army.

The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The incumbent, Tequila, will defend the business.

The brief covers the Army's below-the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes and DM campaigns.

The review does not affect Publicis Dialog, which currently handles the Army's online recruitment advertising.