Agencies line up for £5m Freeview task

Freeview has called a review of its £5 million advertising account, just nine months after hiring Delaney Lund Knox Warren & Partners.

Three undisclosed agencies are competing for the business, and a decision is expected imminently. DLKW will not repitch.

The review is being handled by Rob Farmer, a former partner at CHI & Partners, who joined Freeview as its director of marketing communications in April.

The successful agency will create advertising for the free-to-air TV service, including a campaign to promote Freeview's latest innovation, the recordable digital TV service Freeview Playback, ahead of the completion of the digital switchover in 2012.

DLKW was appointed to handle the business in September 2007, following a pitch against St Luke's, CHI and Farm. In November, the agency produced a TV campaign for Freeview that featured crowds of people flocking to a giant sofa.

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