Agencies line up for £5m Oxfam media

Oxfam is reviewing its £5 million media planning and buying account as it looks to refresh its approach to awareness and fundraising.

The account has been held by All Response Media for three years. Oxfam confirmed it has opened discussions with other agencies. All Response will repitch for the business.

Oxfam's media review coincides with a pitch to appoint an ad agency to handle its annual winter fundraising campaign and to promote its gifts catalogue Oxfam Unwrapped. DraftFCB, Oxfam's direct marketing agency, is unaffected by this review.

The bulk of Oxfam's above-the-line spend is on press and TV. It also organises activities, including its music event Oxjam, which links with youth volunteering charities and broadcasters such as MTV.

An Oxfam spokeswoman confirmed: "We are asking agencies to pitch and that includes the incumbent."