Letsbuyit.com, the internet-based buying co-operative, has called a
creative and media review of its dollars 35 million business as it
prepares for global expansion.
The site, which offers consumers discounts of up to 60 per cent on many
products by organising them into so-called buying groups, launched in
several European countries including the UK this year and now plans to
expand into the US, Latin America and Asia Pacific.
It is positioned as the smarter way to buy - the more people that are
grouped together, the bigger the discounts will be.
BMP DDB, Ogilvy & Mather and Abbott Mead Vickers BBDO will pitch for the
creative task while Carat, OMD and MindShare will compete for the media
planning and buying business.
’Chemistry will be very important with the agency we choose,’ Soames
Hines, global marketing director at Letsbuyit.com, said.
’We are looking for an agency with quality strategic thinking that is
capable of incredibly efficient brand communications. The agency must
have a strong operation in our key markets.’
An appointment is expected to be announced before the end of the year
and Hines intends to have the brand on TV in the UK by 15 January.
