The chain, which has 240 stores across the UK, is understood to be shortlisting up to five agencies to contest the assignment.
The move comes five months after the appointment of Symon Powell as its brand development director, with responsibility for brand strategy and marketing. He was previously the head of customer relationship marketing at Ocado, the Waitrose-backed food website.
Selection of the agency will be the precursor to a pre-Christmas TV campaign, which is expected to be backed by a £1 million budget. Media buying remains with Universal McCann.
Jessops was bought last year by the private equity group ABN Amro Holding Capital for £116 million.