Agencies line up for European Diesel brief

Diesel is on the hunt for a creative shop to run its European ad account.

Diesel: compiling shortlist
Diesel: compiling shortlist

The fashion brand has been in touch with agencies and is putting together a shortlist for chemistry meetings.

Several shops have worked with Diesel in the past, including J Walter Thompson, Poke (which created an online film for the 2012 eyewear collection) and Anomaly (which resigned the globa business in 2010).

Crispin Porter & Bogusky created a global campaign in May 2013 for Diesel Timeframes, a joint venture between Diesel and the watch-maker Fossil. Goodstuff Communications won the brand’s UK media business in the same month.

Scott Morrison, the former marketing and commercial director of Diesel, left in November 2013 to set up his own brand consultancy business.


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