Agencies line up to fight for Press Awards glory

Chairman of judges hails quality as shortlist for Campaign Press Awards is unveiled.

Eighteen agencies have been shortlisted for the Campaign Press Awards, which are being revamped for 2007.

Shifting location to the Science Museum, the event will be a celebration of the best print work of the year.

Three agencies will be going head-to-head in a pitched battle for the main prize: the gold award for Best Press Advertising Campaign.

DDB London has two nominations: one for its Marmite work, that includes "George Bush", "France", "Mr Bean", "Jose Mourinho" and "bullfighting", and one for its work for Harvey Nichols, including "moth", "balloon" and "ice".

Channel 4's in-house agency, 4Creative, has been nominated for two campaigns: "falling man", "route of all evil" and "challenger" for Channel 4, and "all in the game" "Guantanamo" and "Longford", also for Channel 4.

The most surprising entry is Therapy Films, nominated for a project called "lucha loco", that promotes the launch of a book of the same name.

Ed Morris, the executive cre- ative director at Lowe London, and the chairman of the judges, said: "There was a spread of great work from a lot of agencies, with some real surprises."

DDB was the most shortlisted, with 23 nominations, followed by Rainey Kelly Campbell Roalfe/Y&R with 22. In third spot, with a tally of 16 entries, was 4Creative.

Miles Calcraft Briginshaw Duffy, which won the top prize in 2006, was shortlisted for four awards. The most-nominated campaign was RKCR/Y&R's Virgin Atlantic work, with entries in ten categories.

Also in the running for a number of awards is an entry that is already a Campaign gold winner. Wieden & Kennedy's "St Wayne", which grabbed glory at last year's Campaign Poster Awards, is nominated in four categories.

For tickets to the awards on 18 April, contact Steven Lewis in Haymarket Events on (020) 8267 4042 or via e-mail at steven.lewis@haymarket.com.

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