Agencies line up for HIV awareness brief

The Crown Commercial Service has issued a brief to find an agency to create an HIV campaign.

Crown Commercial Service: kicks off agency search
Crown Commercial Service: kicks off agency search

The CCS is holding the pitch on behalf of a consor­tium of London councils.

It is looking for a shop to help raise awareness of the rise of HIV in London among African communities and "MSM" (men who have sex with men).

The campaign will also aim to increase the number of people who get tested.

The winning agency will work alongside a channel planning agency, which will be appointed separately, and the Government’s media buying shop, Carat.

In April, the United Nations kicked off a search for an agency for its HIV and Aids programme, UNAIDS. It wants a global campaign to make HIV testing "cool".